Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category (Regular, Premium, and Super Premium), Packaging (Glass, PET Bottle, Canned, and Draught), Production (Macro-Brewery, Micro-Brewery, Craft Brewery, and Others), Distribution Channel (On-Trade and Off-Trade) - Industry Trends and Forecast to 2031.
Global beer market size was valued at USD 758.72 billion in 2023 and is projected to reach a value of USD 1,169.71 billion by 2031, with a CAGR of 5.56% during the forecast period of 2024 to 2031.
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The global beer market is experiencing steady growth, driven by factors such as changing consumer preferences, the popularity of craft beers, and the rise of microbreweries. The market is also influenced by factors such as increasing disposable income, urbanization, and the expansion of the global beverage industry. Despite facing challenges such as stringent regulations, changing demographics, and health concerns related to alcohol consumption, the beer market continues to be a lucrative industry with promising opportunities for growth and innovation.
**Segments**
- **Type**: The beer market can be segmented based on type into lager, ale, stout & porter, malt, and others. Lager holds a significant market share due to its widespread popularity and easy accessibility across different regions. Craft ales are gaining traction among consumers who seek unique flavors and quality ingredients, driving growth in this segment.
- **Distribution Channel**: Distribution channels in the beer market include on-trade and off-trade. The on-trade segment includes bars, restaurants, and pubs where beer is served for immediate consumption. The off-trade segment comprises retail stores, supermarkets, and online platforms where consumers can purchase beer for home consumption.
**Market Players**
- **Anheuser-Busch InBev**: As one of the largest beer companies globally, Anheuser-Busch InBev has a diverse portfolio of brands such as Budweiser, Corona, and Stella Artois. The company's extensive distribution network and marketing strategies contribute to its market dominance.
- **Heineken N.V.**: Heineken N.V. is another key player in the beer market, known for its premium quality beers like Heineken, Amstel, and Desperados. The company focuses on innovation and sustainability to meet consumer demands and remain competitive in the market.
- **Carlsberg Group**: Carlsberg Group has a strong presence in the beer market with brands like Carlsberg, Tuborg, and Kronenbourg 1664. The company emphasizes product diversification and expansion into emerging marketsAnheuser-Busch InBev, Heineken N.V., and Carlsberg Group are key players in the global beer market, each contributing to the industry in unique ways. Anheuser-Busch InBev's market dominance is driven by its diverse portfolio of well-known brands such as Budweiser, Corona, and Stella Artois. The company's focus on marketing strategies and a robust distribution network has helped it maintain its position as one of the largest beer companies globally. Heineken N.V., on the other hand, is recognized for its premium quality beers like Heineken, Amstel, and Desperados. The company's commitment to innovation and sustainability aligns with changing consumer preferences, allowing it to meet market demands and stay competitive. Carlsberg Group, with brands such as Carlsberg, Tuborg, and Kronenbourg 1664, emphasizes product diversification and expansion into emerging markets. By investing in new market opportunities, the company continues to strengthen its presence in the industry and adapt to evolving consumer trends.
The global beer market is witnessing a shift in consumer preferences towards craft beers, driven by the desire for unique flavors and quality ingredients. Craft ales, in particular, have gained traction among consumers seeking a more diverse and sophisticated drinking experience. This trend towards craft beers presents an opportunity for beer companies to innovate and cater to niche markets. Additionally, the market segmentation based on type, including lagers, ales, stouts & porters, malts, and others, allows companies to target specific consumer preferences and diversify their product offerings.
Distribution channels play a crucial role in the beer market, with on-trade and off-trade segments serving different consumer needs. The on-trade segment, comprised of bars, restaurants, and pubs, offers immediate consumption options for beer enthusiasts looking for a social drinking experience. In contrast, the off-trade segment, which includes retail stores, supermarkets, and online platforms, caters to consumers who prefer to**Segments:**
- **Type**: The beer market can be segmented into various types, including lager, ale, stout & porter, malt, and others. Lager holds a significant market share due to its widespread popularity, while craft ales are gaining traction among consumers seeking unique flavors.
- **Taste**: Beer can also be segmented based on taste, including strong beer, light beer, and regular beer. This segmentation caters to the diverse preferences of consumers looking for specific taste profiles in their beer choices.
- **Category**: Categorizing beer into regular, premium, and super-premium categories allows companies to target different consumer segments based on pricing and quality expectations.
- **Packaging**: Packaging segmentation includes options such as glass bottles, PET bottles, cans, and draught formats, providing consumers with a variety of packaging choices based on convenience and preferences.
- **Production**: Beer production can be categorized into macro-breweries, micro-breweries, craft breweries, and others. This segmentation reflects the diverse production methods and scales within the beer industry.
- **Distribution Channel**: Distribution channels in the beer market can be segmented into on-trade and off-trade, catering to different consumer needs based on immediate consumption or home consumption preferences.
The global beer market, by type, taste, category, packaging, production, and distribution channel, is witnessing dynamic shifts driven by changing consumer preferences and market trends. The proliferation of craft beers, the diversification of taste profiles, and the focus on premiumization
Key points covered in the report: -
- The pivotal aspect considered in the global Beer Market report consists of the major competitors functioning in the global market.
- The report includes profiles of companies with prominent positions in the global market.
- The sales, corporate strategies and technical capabilities of key manufacturers are also mentioned in the report.
- The driving factors for the growth of the global Beer Market are thoroughly explained along with in-depth descriptions of the industry end users.
- The report also elucidates important application segments of the global market to readers/users.
- This report performs a SWOT analysis of the market. In the final section, the report recalls the sentiments and perspectives of industry-prepared and trained experts.
- The experts also evaluate the export/import policies that might propel the growth of the Global Beer Market.
- The Global Beer Market report provides valuable information for policymakers, investors, stakeholders, service providers, producers, suppliers, and organizations operating in the industry and looking to purchase this research document.
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Global Beer Market Landscape
Part 04: Global Beer Market Sizing
Part 05: Global Beer Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
Reasons to Buy:
- Review the scope of the Beer Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- Beer Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- Regional and country level analysis combining Beer Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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